By leveraging our game distribution network, we can gain a market advantage in online market. In 2018, we started our Taobao shop and Weidian Shop which is the best channel to target regional customers especially China and in 2019, all game titles will direct pre-orders to IAHGames Ecommerce portal, we are going to direct all traffics for the pre-order of 100+ titles to our self-owned onlineshop, leverage with the promotion of new games that drives traffic to our stores.
To enhance market penetration, we will partner with well established online KOL agency to push KOL commerce. We expect our Ecommerce portals will help to enhance customer loyalty, also, collect customer data and behavior for Esports enablement.
Our store will be the "One stop shop" for all game and recurring spending. The best mechanism to offer sales loyalty program and seasonal special offers. We will also use different payment methods like Unity CMP coin and iCash etc. to tackle non-bank players in Asia.