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Marketing Executive (Work Location: Malaysia, KL)

Job Overview:

  • To coordinate, support and manage the marketing & communication activities for the company.

Responsibilities:

  • Conceptualizing the Marketing Plan:
    • marketing of product to stipulated target audience using the most cost effective mediums / measurable ROIs, such as Print ads, Web ads, In-store displays and Social media (viral marketing)
  • Managing the Marketing Budget by ensuring delivery of all marketing activities within the approved budget
  • Print production (ATL & BTL)
    • Providing anchor message for artworks
    • Liaisons with developer for key arts / digital assets to be used
    • Brand and copyrights policing
    • Copyrighting for web articles
    • Drawing out and ensuring critical timelines are met
  • Events & Product launches
    • Overall in-charge for all A&P, media event, logistics and operational matters
    • Provide directions for event management vendor to come up with event concept
    • Planning of Program highlights
  • Press Release and preparation of Media Kits
    • Sourcing for merchandise and premiums
    • Preparation of Post-Event Reports (summary of A&P, event highlights, PR mileage etc)
  • Partner relationships
    • Barter agreements and seeking opportunities for marketing collaborations
    • Develop mechanics to result in beneficial outcome for both company and partners
  • Compiling Marketing Reports
    • Monthly updates (visitorship, pageviews, click-thru rates etc) to analyze effectiveness of marketing campaigns
  • Upkeep marketing inventory

Requirements:

  • Possess a Diploma in Business or Marketing
  • Minimum 3 years of marketing experience
  • Good communication and interpersonal skills
  • A team player who can work independently and in a team
  • Computer literacy in MS Word, Excel & Powerpoint
  • Bilingual in written and spoken English and Chinese
  • Willing to learn and able to multi-task
  • Committed and Self-motivated

Additional Information:

  • Work Location – Malaysia, KL
  • Work Week - 5 day

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We regret that only shortlisted candidates will be notified.